about
we:a-zerø
the meaning behind
"We Are Zero" represents the concept of "nothingness." It aims to evoke the idea of a world free of complexities, negative thoughts, and hardships. The idea is rooted in the belief that when we are first born into the world, we are pure and innocent, with no knowledge or possessions. However, as we go through life, we accumulate experiences and grudges that detract from our inherent purity. The ultimate goal of "We Are Zero" is to encourage individuals to live a life of purity and happiness, free from distress.
Rainbow Flower
The Rainbow Flower was born from a cloud of seven colors — a creation by WE: A-ZERO, an original visual art brand from Toronto.
This character embodies the purest beauty of nature, blending contemporary art design with emotional storytelling.
With a round face and bright, colorful eyes, The Rainbow Flower carries the spirit of curiosity, hope, and love — the same essence that drives all creative work in visual art and character design.
Each petal represents a pure, vibrant emotion: joy, excitement, curiosity, trust, hope, and love.
It reminds us of the wonder we all once had — and the beauty we must protect through art.
At WE: A-ZERO, we believe original characters like The Rainbow Flower can inspire a deeper connection between children’s creativity, emotional growth, and the world of visual storytelling.
Skeleton Flower
Unlike The Rainbow Flower, it carries the scars of destruction and decay, representing the fragile beauty of impermanence.
Its face has transformed into a skeleton, symbolizing death, change, and irreversible loss.
Yet even through that transformation, the rainbow colors remain — a quiet testament that spirit and beauty can still survive through brokenness.
This original character design reflects a deeper emotional journey — blending visual storytelling, symbolic art, and ecological reflection.
It asks us: what we destroy today, can we ever truly restore?
At WE: A-ZERO, we believe characters like The Skeleton Flower inspire honest conversations about loss, nature, and the role of art in healing.